tag:blogger.com,1999:blog-57789681478095537002024-03-13T03:39:29.245+01:00Selling in ItalyPaolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.comBlogger57125tag:blogger.com,1999:blog-5778968147809553700.post-30209402718524124762015-08-24T15:18:00.002+02:002015-08-24T15:18:31.952+02:00Hidden Beauty Italy - the unknown BelPaese <span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Hi, these short videos (less than 2 minutes each I promise), that I will be posting almost daily in <a href="https://twitter.com/paolopugni">my @paolopugni</a> Twitter account, will be telling you something more about my country:</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">- the culture</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">- the business and how to do it</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">- the unknown wonder of this country</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">- the hidden spot in the cities</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">- the family life</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">So if you are interested to know more about BelPaese, don't mass with Paolo and don't miss my video!</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">And please: ask questions!</span><br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/dT0ZGMhNSr0" width="560"></iframe>
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/rbAI5llwgtU" width="560"></iframe>
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/5GDI7_4QpKo" width="560"></iframe>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-21623714482616335392014-08-16T09:37:00.001+02:002014-08-16T09:37:07.083+02:00The Vatican and the Expo: learning from the Church<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOwASiLsL3_pDLYTDtESx7LqR0VEJ71Vg5tYRJWDXHtxjvKA8ON3cFxRNyC5cZXnWL_Tuq7mXsyC7EA6YJWgTr5ZrnZoOrqw3ZkVym0UYqLqj1HNQ6AdSRdDpth4ahMOKytyXphEodYa_r/s1600/DSCF2278.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOwASiLsL3_pDLYTDtESx7LqR0VEJ71Vg5tYRJWDXHtxjvKA8ON3cFxRNyC5cZXnWL_Tuq7mXsyC7EA6YJWgTr5ZrnZoOrqw3ZkVym0UYqLqj1HNQ6AdSRdDpth4ahMOKytyXphEodYa_r/s1600/DSCF2278.JPG" height="300" width="400" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">Could the
Vatican miss the Expo 2015, which will take place in Milan, Italy and whose
subject is food and nutrition? Not at all!<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">Next step
is: how to justify the presence in an event which seems have no link with
religion and spirituality?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">Here come
the lesson that we should learn: feeding ideas through the simple application
of the mindmapping methodology.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">What con be
connected with food and nurturing? <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_1DTk40WbNaLEGWkbP9oh00SRNrpelYm3pNNSjQdnsbGLuyRkVEjInILkG9vmr-Bf_4agrkfoNO5GV9TA7qvbo4HwqEgR53one6GYOWusBwdk6lcV4aBtU_1hfWjOQrmmMsoTsGVWW1RC/s1600/DSCF2320.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_1DTk40WbNaLEGWkbP9oh00SRNrpelYm3pNNSjQdnsbGLuyRkVEjInILkG9vmr-Bf_4agrkfoNO5GV9TA7qvbo4HwqEgR53one6GYOWusBwdk6lcV4aBtU_1hfWjOQrmmMsoTsGVWW1RC/s1600/DSCF2320.jpg" height="200" width="150" /></a><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">For Catholicism
first application is quite simple: feed the soul, “not by bread alone”. And the
connection with religion is quite simple. You can feed the soul with art,
culture, inspiration: and the Church –and especially in Italy- is really a
leader in this area. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">But that’s
not enough, the idea-chain can go further: feeding could mean a correct
alimentation, therefore education and family, or sharing food with those who
are starving and homeless, not depleting the plant and take care of the
environment in the right way. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">And so on.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">In the end <a href="http://www.cultura.va/content/dam/cultura/documenti/pdf/eventi/theme.pdf">four
are the main themes</a> that the Vatican will use as guidelines during the Expo<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 3.0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">A garden to safeguard<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: 3.0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">A food to share<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: 3.0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">An educating meal<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: 3.0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">Bread that makes God
present<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">Thus
starting from a theme that could be considered far away from the core business
of the Catholic Church, we came to a wide range of proposals that actually
cover its main offer.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">What can we
learn from this?<o:p></o:p></span></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif;">How can we
leverage the Expo event to present our core business in Italy to affirm our
presence in the best creative way?</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-82153182501909488632014-08-11T11:57:00.001+02:002014-08-11T11:57:13.383+02:00Entering the Italian market through Expo and culture <div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-YjDgSlg0xSm9ATiRYOsXMHOyoAkFRRInIN3cBovnWPcDHI9oGsSBJoRRkcq6zh4XwVPkvOA0hSmAXD_RQW4n1wZ5Bkvpgxdxyavqhwnj9jytITpmqGHAbxhKDpZz7HbvEHTxEUW0Lb65/s1600/DSCF1494.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-YjDgSlg0xSm9ATiRYOsXMHOyoAkFRRInIN3cBovnWPcDHI9oGsSBJoRRkcq6zh4XwVPkvOA0hSmAXD_RQW4n1wZ5Bkvpgxdxyavqhwnj9jytITpmqGHAbxhKDpZz7HbvEHTxEUW0Lb65/s1600/DSCF1494.JPG" height="225" width="400" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Culture
could be the heart of future Expo. Milan it’s not just the business city in
Italy, it’s also the nest of culture and artists. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">So schools
can be a nice choice for organizing events during Expo 2015 to claim the
connection between business world and cultural world.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">What I
suggest is quite simple<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 53.4pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">a)<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">find
out a subject that can link your production and your solutions with culture,
any kind of: literature, paining, poetry, music, design<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 53.4pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">b)<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">find
a school that could work on this subject producing an exhibition talking and
reinterpreting your offers<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 53.4pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">c)<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">organize
an event in the school where both your solutions and the elaborates could be
shown <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 53.4pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">d)<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">let’s
the press and the web talk about.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Want to
know more?</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-47836854960236757312014-08-08T07:23:00.003+02:002014-08-08T07:23:44.652+02:00Combining ideas for multiplying successes: opening the italian market<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3s-PpEijiDupwC8kcTVK-fXWr-4D2_j2dZnF-3ERn6VcoNXGT1znLrMjFDYVq85s0ZG49125CmO7p-1wac11Qos-mSyDcVjcizvQGGbx81mvC_PhrcXf5Q-e8gOiiSYP4doJ-JGILVAzk/s1600/DSCF2476.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3s-PpEijiDupwC8kcTVK-fXWr-4D2_j2dZnF-3ERn6VcoNXGT1znLrMjFDYVq85s0ZG49125CmO7p-1wac11Qos-mSyDcVjcizvQGGbx81mvC_PhrcXf5Q-e8gOiiSYP4doJ-JGILVAzk/s1600/DSCF2476.JPG" height="300" width="400" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">You are a
big foreigner company, may be not too big for already being well established on Italy,
but enough to invest in this market, which could be really relevant to your goals. </span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Have you considered synergies with artisans,
designers, fashion creators, food company to ease your way in the Bel Paese
during the Expo time?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9wLM45Cj3mvlegQ01VfjrmaXpiGrgNJCMKUBX0mijERbC-ikPX9qHC1NfVucVvo4HQcC5mffiw9ShpRy4f0RejpvSFMHlwForrkOeoo-vaq3bIdW3tlJHAovjQbnvfWpIDsyjvz-5tS_p/s1600/DSCF2722.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9wLM45Cj3mvlegQ01VfjrmaXpiGrgNJCMKUBX0mijERbC-ikPX9qHC1NfVucVvo4HQcC5mffiw9ShpRy4f0RejpvSFMHlwForrkOeoo-vaq3bIdW3tlJHAovjQbnvfWpIDsyjvz-5tS_p/s1600/DSCF2722.jpg" height="320" width="240" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Supporting
the growth of a new talent, find a common goal with a small food industry <span style="mso-spacerun: yes;"> </span>(wine, gourmet food, olive oil…) could be
an idea to be easily noticed in the Italian scenario during or before the Expo
2015. </span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Acting like Mecenate, sponsoring art and designer could be a straight way
to find a breakthrough: Italian people love this and many would come to see how
a mechanical company or a IT giants could support and valorize a new luxury bag
stylist or a team of designers and craftsmen to present their creations.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">It will be
easy to realize a video of the evening, to reach the press and populate the web
and social media with such an event and your brand will win popularity and
attention.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Want to
explore more this idea? </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">In the pictures fashion bags designer Ida DeRosis and her Ghost in piazza Gae Aulenti Milano </span></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-32477357855070251112014-08-03T18:57:00.003+02:002014-08-03T18:57:58.190+02:00The happy hour culture: an easy breakthrough to the Italian Market<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO4kXV8QR72gj7gk5OFXzDJW3cg4gqy1lzdKsnipF3T-leOxreCqBoU6Mo08aj5elc9wjWeBg1W6x0nMsxAhwstpXDZcnNuZPzTbEKcNVa4n5gK8FnSCnJ3yjfGelyPxSmolsFJI5ZQlnQ/s1600/DSCF2737.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO4kXV8QR72gj7gk5OFXzDJW3cg4gqy1lzdKsnipF3T-leOxreCqBoU6Mo08aj5elc9wjWeBg1W6x0nMsxAhwstpXDZcnNuZPzTbEKcNVa4n5gK8FnSCnJ3yjfGelyPxSmolsFJI5ZQlnQ/s1600/DSCF2737.JPG" height="300" width="400" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">We claim to
have invented it, it could be or it could just be another of the arrogant and pompous
pretention of the Milanese. We are talking of the happy hour ceremony, a way of
having dinner early with friends. Cheap and fast, dynamic and informal, the
happy hour moment it’s now a culture for the Milan area and it represent a very
good opportunity to gather people for events.<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6syzwXN5X0ZeMpiAIZGShH7EOAIc27sI0xHExcT7jJ4topyBV4ee94PAADmsy-270lzgRRAK3x8viODMaRBv8LHkWuqgNXzdQPaJ-KEEYpBaj6-duUwZeR-LhZhOZNwSlw8NjsMCwUBQF/s1600/DSCF2745.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6syzwXN5X0ZeMpiAIZGShH7EOAIc27sI0xHExcT7jJ4topyBV4ee94PAADmsy-270lzgRRAK3x8viODMaRBv8LHkWuqgNXzdQPaJ-KEEYpBaj6-duUwZeR-LhZhOZNwSlw8NjsMCwUBQF/s1600/DSCF2745.JPG" height="240" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Positioned
just after work time, which for the Milanese people could end around 7 – 7.30
pm or even later, bases its success on the fact that any formality is abolished
even in the more fashionable and trendy places, like in the Corso Como area (with the new piazza Gae Aulenti and its pool) or Arco
della Pace to name some of the newest gathering places. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">What is in
for foreigner companies? Well you can have the right people, opinion leader,
potential customers, influencers with a very low budget.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana, sans-serif; font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib-vzCGyjJ3aPJBO5v_y88KcGhr8XYiUy5PucMCsOD0SFDzJ1g8MNXxsPIhviA2apPuEwK8r0qmVvd2dyEJwrNTZCd4UZsWq_ZiNgpDjZnRTGnVJmgaS6sTZSWDNLACbxfdYOiWopoVnhq/s1600/DSCF2698.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib-vzCGyjJ3aPJBO5v_y88KcGhr8XYiUy5PucMCsOD0SFDzJ1g8MNXxsPIhviA2apPuEwK8r0qmVvd2dyEJwrNTZCd4UZsWq_ZiNgpDjZnRTGnVJmgaS6sTZSWDNLACbxfdYOiWopoVnhq/s1600/DSCF2698.JPG" height="240" width="320" /></a></span></div>
<span style="font-family: Verdana, sans-serif; font-size: large;">Usually happy hours <span style="mso-spacerun: yes;"> </span>can cost from 5 to 15 euros for me, you
can imagine what you can negotiate if you are paying for a party of 100
selected people… a large margin of discount could be applied. <o:p></o:p></span><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">You just
have to select the target of the person you want to address, find the way to
convince them to join the party, find an appealing subject for the evening, maybe
invite some guest star –milanese web stars- to attract more people and you’re
done.<o:p></o:p></span></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Do you have any doubt? </span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">We
are right here to answer all you questions.</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-88515089562779764592014-07-05T00:30:00.000+02:002014-07-05T00:30:00.521+02:00What food means to an Italian<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVLuvoWZZeM32WCmy9qyhh81ecNHJQ78R_DA-_adOAYdXTJ04JsxctIH1hw07Zxq4pRScHnMo90NK3iaEZ9-Zr9Z7Pf-13coehr5GR1tHP5Te5tfmMfbQ-kGqVwyjygpZLK98Cj0O1qH8q/s1600/2014-06-30+20.36.49.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVLuvoWZZeM32WCmy9qyhh81ecNHJQ78R_DA-_adOAYdXTJ04JsxctIH1hw07Zxq4pRScHnMo90NK3iaEZ9-Zr9Z7Pf-13coehr5GR1tHP5Te5tfmMfbQ-kGqVwyjygpZLK98Cj0O1qH8q/s1600/2014-06-30+20.36.49.jpg" height="400" width="400" /></a></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">What are
you willing to sell to the Italian market? Who are your customers? How could
you address them with events siding the Expo 2015?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Well you
surely know the main theme of Expo is food: nurturing the plant is the payoff.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">So you know
how much food means to us, how many meanings it has to us.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkTQ2A1E7_UIDh0DuSQJ85gxERFoEVAsc8h3cVrJwvJpJRPI3LfFZ8lkft1z3CJmPFT5OpPw4ZOQYoCtPG5kCA8jAprnIG4UgETGTKKHXKEYMNLBoPk_aOHnbnLQ8YbghOnef_QJv5O_qY/s1600/2014-06-30+13.53.41-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkTQ2A1E7_UIDh0DuSQJ85gxERFoEVAsc8h3cVrJwvJpJRPI3LfFZ8lkft1z3CJmPFT5OpPw4ZOQYoCtPG5kCA8jAprnIG4UgETGTKKHXKEYMNLBoPk_aOHnbnLQ8YbghOnef_QJv5O_qY/s1600/2014-06-30+13.53.41-1.jpg" height="320" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">It means
friendship, welcome, care, passion even sex.<span style="mso-spacerun: yes;"> </span>Fun, business,<span style="mso-spacerun: yes;">
</span>a way to negotiate or make peace. An opportunity to join old friends, to
gather from different stories, to start again a new adventure, maybe together.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Food is
everything to an Italian: are you able to find a link with it and what you
sell?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Tourism is
an easy catch: come and taste different food.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Consultancy
even easier: your food for thoughts.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Friendship
can be used as a pretext for furniture, sport, travels. Family can be an excuse
for vacations, housecleaning, cosmetics, perfumes.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><b>And what
about B2B? <o:p></o:p></b></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><b>Well do you
really need a red herring? <o:p></o:p></b></span></span></div>
<div class="MsoNormal">
<b><span style="font-family: Verdana, sans-serif; font-size: large;">In case </span><span style="font-family: Verdana, sans-serif; font-size: large;"> </span><span style="font-family: Verdana, sans-serif; font-size: large;">try to</span><span style="font-family: Verdana, sans-serif; font-size: large;"> </span><span style="font-family: Verdana, sans-serif; font-size: large;">make a
connection with different kind of food or cuisines.</span></b></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiiihSCmHlmPhZEOlngjzCpM1FVWWBTUxA_glyFHy8D0UEqQaFcoyu7b0IZOcxc0in7t5IO7mbnurJbg2zfzWI6gV8e2YTYKW71Uxp8LIV3-6eaNr889b2ngM1i2jOah_06F5nH_J01GNy/s1600/2014-06-30+07.51.17.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiiihSCmHlmPhZEOlngjzCpM1FVWWBTUxA_glyFHy8D0UEqQaFcoyu7b0IZOcxc0in7t5IO7mbnurJbg2zfzWI6gV8e2YTYKW71Uxp8LIV3-6eaNr889b2ngM1i2jOah_06F5nH_J01GNy/s1600/2014-06-30+07.51.17.jpg" height="320" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Presses can
thus be linked to smashed foot: potatos and so on as the main theme.<span style="mso-spacerun: yes;"> </span>Machine tools to delicatessen (salami
and charcuterie) and steel mills to spaghetti and other kind of pasta.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">As you can
see it’s easy to find a way to be here during Expo with your products and find
a straight line to the Expo theme: need some help? Here we are!</span><o:p></o:p></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<br /></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-42825181658863194392014-07-01T19:43:00.003+02:002014-08-19T10:18:14.745+02:00Could the Expo“fuorisalone” be the chance you are looking for to penetrate the Italian Market?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5aAEC0HX9ADigtuKB7XYT5Fc2NLS6t_K-UmJhtnWrZPKZjbZHUXox7O8x__IIcwutWpxl3SOAdM5lRFDzNKCCCwJl2_4X2sz7oXPZf9H0Aar9t0bsKtFkUvtDdnhqrsiHQHANshgDQEQQ/s1600/2014-06-30+13.54.41.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5aAEC0HX9ADigtuKB7XYT5Fc2NLS6t_K-UmJhtnWrZPKZjbZHUXox7O8x__IIcwutWpxl3SOAdM5lRFDzNKCCCwJl2_4X2sz7oXPZf9H0Aar9t0bsKtFkUvtDdnhqrsiHQHANshgDQEQQ/s1600/2014-06-30+13.54.41.jpg" height="640" width="476" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif; font-size: large;">Why could Expo Milano 2015 a good way to penetrate the Italian market and make a statement to assess your position in Italy? <a href="http://ow.ly/Atqo5">In the recent pos</a>t I suggested the reasons why Expo could really be an efficient breakthrough to land profitably into our marketplace.</span><br />
<span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: large;">Today I'd like to discuss of one of the most common and loved habits that could really be easily used to set a presence. </span><br />
<span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span>
<br />
<span style="font-family: Verdana, sans-serif; font-size: large;">Expo 2015 will
especially means “<i>fuorisalone</i>” for the company willing to value the huge number
of people that will visit Milano and the high level of international interest
that the Expo will raise.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><b><br /></b></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><b>What
“<i>fuorisalone</i>” actually stands for?</b> </span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">It’s an habit that was introduced by the
<b><i>furniture and design exhibition</i></b>: the idea was to leverage the presence of a lot
of people –buyers, journalists, opinion leaders or just curious- in town to
organize event not necessarily directly linked to the fair but able to raise
attention and promote a brand.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">The idea
was successful and right now the “<i>fuorisalone</i>” events are even more relevant
and powerful that the exhibition itself.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiETetSaGNA8JiZWbphn7i3MUDQjV5Mp-73iiS8ay97KG4SSt0Nc7s6fX4IW-d136UR0AqphjrWd5xj9vCSmodsrvZasgyD5bKZKSBnhquKanbu9QCcd3NLFsqET9DrnvpwTIbvHV2wJH2b/s1600/2014-06-30+20.38.53-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiETetSaGNA8JiZWbphn7i3MUDQjV5Mp-73iiS8ay97KG4SSt0Nc7s6fX4IW-d136UR0AqphjrWd5xj9vCSmodsrvZasgyD5bKZKSBnhquKanbu9QCcd3NLFsqET9DrnvpwTIbvHV2wJH2b/s1600/2014-06-30+20.38.53-2.jpg" height="320" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">So Milan is
used to happy hours, party, conferences, shows that will gather a lot of people
or just the lucky few that have been invited to join the gala and the model has
been reused and renewed several time.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">The Expo
will last six months: it’s unbelievable that a company could hold a boot for
that long. Therefore the “fuorisalone” events could be the best chance to catch
the people you have aimed to and make the noise you want and need to be
remembered.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">What to
learn more?<o:p></o:p></span></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-fareast-font-family:"Times New Roman";}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Stay tuned!</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-32998042705985633892014-06-29T08:03:00.004+02:002014-06-29T08:03:37.234+02:00Leveraging your Expo 2015 experience: Elena Puliti's 7 suggestions<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE6N0NjS4EID1EoimTbJemrGeCZd3XCm0jnfalvt4ASCQsFdlHhJgZFEUnL0ioaVUJheJfnVSbk_qU7JFicf-YD-p7tdvZxlO6WOQIIUx3G4-7Qdg5wopD-wZD5IkF9tkqgk1ChZGZZFGK/s1600/920160_10201121677263454_872168242_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE6N0NjS4EID1EoimTbJemrGeCZd3XCm0jnfalvt4ASCQsFdlHhJgZFEUnL0ioaVUJheJfnVSbk_qU7JFicf-YD-p7tdvZxlO6WOQIIUx3G4-7Qdg5wopD-wZD5IkF9tkqgk1ChZGZZFGK/s1600/920160_10201121677263454_872168242_o.jpg" height="400" width="266" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;"><a href="http://www.elenapuliti.it/home/">Elena Puliti is an italian journalist</a>
and writer with a specific and relevant experience in supporting companies to
develop a reputation in the media through the organization of events and
spreading of news. I asked her to share with you her knowledge. My focus was on
how leveraging Expo 2015 to set a strong presence in Italy.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">1.
How the Expo could really represent a good chance?<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">The Expo 2015 is an
international showcase in which each company will be able to deal immediately
with all markets. But most of all will be the occasion of economic exchanges
between countries with essential conditions of cultural, social, technological
and environmental differ.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">2.
Which kind of industries are you suggesting will get the most from being here?</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Helvetica; font-size: 18pt; text-indent: -24.2pt;"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Helvetica; font-size: 18pt; text-indent: -24.2pt;">The companies that have interest in participating in
the Expo are those that may be concerned with Italian cultural and culinary
traditions, but who also have an interest in making known their products on the
European market</span></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">3.
What will “fuorisalone” mean during the Expotime?</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWFg-dGGsRwpfbh4gR7h55A2GuE57rQ6MKzhojZWEEbdc8vZmZ-Zvp2O_2iklOubHb9uQRGlBJvDNwu1L5izb7iWnQcUI-5corKejpTMqUrMz7h1oeyP7qmab2KmcH8QEu3nfIWbnb4zv/s1600/2014-06-18+12.16.57.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWFg-dGGsRwpfbh4gR7h55A2GuE57rQ6MKzhojZWEEbdc8vZmZ-Zvp2O_2iklOubHb9uQRGlBJvDNwu1L5izb7iWnQcUI-5corKejpTMqUrMz7h1oeyP7qmab2KmcH8QEu3nfIWbnb4zv/s1600/2014-06-18+12.16.57.jpg" height="320" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span style="font-family: Helvetica; font-size: 18pt; text-indent: -24.2pt;">T 'Fuorisalone' is a calendar of events that take
place </span><span style="font-family: Helvetica; font-size: 18pt; text-indent: -24.2pt;">during the Expo but are located in different places in Milan. They are
events that will be in strategic places and typical of the city and directly
involving a chosen audience and selected based on a deep knowledge of the area</span></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">4.
What should a foreigner company absolutely know about Italian culture and way
of life?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 48.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">Foreign companies that will overlook this event will
know the tradition of Made in Italy, ranging from fashion and luxury to the
traditional cuisine that is based on the genuineness of the products.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">5.
How can a professional like you support these companies? Which will be their
advantages?<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj43HBzkpPjmoT70jYTCOm5Ot0cemn9LlMSC0J532rPdkhotRfG9L_lVYbLB2Cc2ElVXwPibS2ldqpwgyWQpyrJgzq5GEtNTa6SWJ7128N_AfxYr_F3vP8FGbNq45U8rlWUaBBCXrifrQgk/s1600/2014-06-18+12.12.01.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj43HBzkpPjmoT70jYTCOm5Ot0cemn9LlMSC0J532rPdkhotRfG9L_lVYbLB2Cc2ElVXwPibS2ldqpwgyWQpyrJgzq5GEtNTa6SWJ7128N_AfxYr_F3vP8FGbNq45U8rlWUaBBCXrifrQgk/s1600/2014-06-18+12.12.01.jpg" height="320" width="320" /></a></div>
<div class="MsoNormal" style="margin-left: 48.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">My task will be to show the reality of the Italian
territory. Also I can take care of creating a showcase for the company within
the Fuorisalone. The advantages are low cost to be present within the
Fuorisalone EXPO, a program that events which take part in cultural exchanges and
trade, and the possibility of having a stay organized in every detail<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">6.
Which guidelines would you suggest to follow?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 48.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">The company that chooses to participate in the Expo
must be present in the area with events involving the local population and have
an experienced public relations linked to the city.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; margin-left: 24.2pt; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: -24.2pt;">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">7.
Which the mistakes to definitely avoid? <o:p></o:p></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]--><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026"/>
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1"/>
</o:shapelayout></xml><![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Helvetica; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Helvetica;">The most common mistake
is to rely to a large agency that considers the foreign company just a number. What
I strongly recommend is rather have a person of trust that is present in all
respects</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-883551783655742382014-06-21T15:41:00.003+02:002014-08-21T12:43:43.929+02:00Want to make business in Italy? Leverage the Expo experience!<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfgVA3so7wFi9kkS_05ppeCtJhd6ktWy_lcAj68WjdIzvrY7MrdF2btIaQO025EsEcbCpFXk5RC7rzgTe0MNqic1h5Tse9SnPaNGxSrhjNGUsKUOlW0s6rG3LJA_eFNfyHzQ3YtYUeSYL2/s1600/2014-06-18+12.10.48.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfgVA3so7wFi9kkS_05ppeCtJhd6ktWy_lcAj68WjdIzvrY7MrdF2btIaQO025EsEcbCpFXk5RC7rzgTe0MNqic1h5Tse9SnPaNGxSrhjNGUsKUOlW0s6rG3LJA_eFNfyHzQ3YtYUeSYL2/s1600/2014-06-18+12.10.48.jpg" height="400" width="400" /></a></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Want to
sell to Italy? You know, after more than five years of crisis it seems Italy is
finally getting out of the tunnel (no, not the famous Reggio Calabria-Messina one,
just a figurative one, the tunnel of GDP contraction) and it’s willing to bloom
again.<o:p></o:p></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Are you
interested in being part of this?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">A very good
chance could be to leverage the next year Expo that will take place in Milan.
You could check in these months if really it’s the market you want to invest in
and plan a sharp strategy to aggress the market and sell more.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">So the Expo
experience could be a appropriate opportunity to be here, during the numerous
gorgeous “fuorisalone” events and meet new clients, state your claims, present
you solutions and so on.<o:p></o:p></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Let me suggest you some post that could help you understand which could be the opportunities to consider:</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">1) what <a href="http://sellingtoitaly.blogspot.it/2014/07/could-expofuorisalone-be-chance-you-are.html">the "fuorisalone" is and how it works</a> to make a statement;</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">2) <a href="http://sellingtoitaly.blogspot.it/2014/06/leveraging-your-expo-2015-experience.html">7 suggestions offered</a> by journalist and event expert Elena Puliti to leverage your Expo experience;</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">3) what <a href="http://sellingtoitaly.blogspot.it/2014/07/what-food-means-to-italian.html">food means to Italians</a> and you could benefit to present any kind of product/service you want;</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">4) the <a href="http://sellingtoitaly.blogspot.com/2014/08/the-happy-hour-culture-easy.html">happyhour culture</a> and hw to use it for building leads;</span><br />
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">5) how you can <a href="http://sellingtoitaly.blogspot.it/2014/08/combining-ideas-for-multiplying.html">combine ideas </a>to make the difference and be noticed during Expo 2015.</span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSjlx1vt4a9nAgeYQyWMtw9vNvfrCGnFpCScKvbpsreLpmjeHZZPNGMBkFvrnZWaGD0jKAseskBBtqJK0GK1b_MVhcyYMUQ0rVKfqxV2hkzDVGvttC2PS71y5zmIW1UVvaw1spTHM4fuLH/s1600/2014-06-18+12.16.57.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSjlx1vt4a9nAgeYQyWMtw9vNvfrCGnFpCScKvbpsreLpmjeHZZPNGMBkFvrnZWaGD0jKAseskBBtqJK0GK1b_MVhcyYMUQ0rVKfqxV2hkzDVGvttC2PS71y5zmIW1UVvaw1spTHM4fuLH/s1600/2014-06-18+12.16.57.jpg" height="200" width="200" /></a><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">This is not enough? You want to
know more and understand more about the Italian market, culture, habits,
business approach, way to make business contacts, events?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Stay tuned,
for new post and write me <a href="mailto:paolopugni@fastwebnet.it">paolopugni@gmail.com for any questions, suggestions, hints or collaboration.</a><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">See you
soon!</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-71034087737171256112013-09-12T15:04:00.003+02:002013-09-12T15:04:37.438+02:00The weird way to visit Italy: would you like these different trip to the BelPaese?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOo_qpOh0zehqRBrQwIx_6AcblUq41NdC6ht7CtIc4WrB5UaH4lY_3sUdSAV3Ey0KgKMhcJoaVbcE_BvV71dbCXjW1LLk7wIJhE9QdcqOa5TXciiFqlZEMcxGPle_l275xI881YJDx2w22/s1600/2004_1121firenze0048.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOo_qpOh0zehqRBrQwIx_6AcblUq41NdC6ht7CtIc4WrB5UaH4lY_3sUdSAV3Ey0KgKMhcJoaVbcE_BvV71dbCXjW1LLk7wIJhE9QdcqOa5TXciiFqlZEMcxGPle_l275xI881YJDx2w22/s400/2004_1121firenze0048.JPG" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Everyone
wants to come and visit Italy.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Unfortunately
not the way it’s proposed right now.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">I mean: you
will be delighted by Venice, will love Florence, will be conquered by Rome and
will fall in love with Sorrento and Capri. And probably will never forget Sicily.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">But.<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIA5mFPR5WaouO68H-2svy9Yg4_JrLYiGrVxUke1ia7qf6JabeETi1DIZtXt4j98HODQBqAkoYznYOUYKTJDHQQtwKrZ4ZfkvzoAzu3q-c43TRRhLlQq3f2aLaCm9KNJbmAXZODgRfIozH/s1600/DSCF0853.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIA5mFPR5WaouO68H-2svy9Yg4_JrLYiGrVxUke1ia7qf6JabeETi1DIZtXt4j98HODQBqAkoYznYOUYKTJDHQQtwKrZ4ZfkvzoAzu3q-c43TRRhLlQq3f2aLaCm9KNJbmAXZODgRfIozH/s320/DSCF0853.JPG" width="240" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">That’s the
usual tour. Would you like to look the backstage too? Take a rest in the
backyard and be invited to join the family for a Sunday party with home-made
food and nice talks?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Here is the
proposal.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">The trip
with the difference: <b>see me, drink me, eat me, cook me</b><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Would you like
to be taken to visit:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">the
wine ways from the Palladio’s villas to the Ville Medicee through vineyards where
you ca taste from the barrel the best Italian wines?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">The
monuments and the original food: combine a trip to the best street food in
Italy, close to the best places in the BelPaese. Mozzarella di bufala and the
Vesuvio, bucatini all’amatriciana and the Colosseo, i fritti in Palermo, the
panzerotti in front of the Duomo in Milan. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">Learn
to cook as an Italian housewife: discover the secrete of preparing the main
courses of the Italian popular cuisine while visiting the vineyards and the oil
farm and the best borgos in Italy. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">-<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><span lang="EN-US" style="mso-ansi-language: EN-US;">The
luxury road: the silk and gold districts close to the lakes in the North. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiqkJk4MDV7JaeCCXcFgHXTZoqqJ_gX2o4FqXTBrygjlC0z61aQSjIjSbB2V9YSI-6aVdqVlTnLD_005g03ebFxUNCo4AYRyWt5s48Jra70DFnGuXmAMbED0N6su-rz4DGHYMMh0KHdy_A/s1600/DSCF2411.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiqkJk4MDV7JaeCCXcFgHXTZoqqJ_gX2o4FqXTBrygjlC0z61aQSjIjSbB2V9YSI-6aVdqVlTnLD_005g03ebFxUNCo4AYRyWt5s48Jra70DFnGuXmAMbED0N6su-rz4DGHYMMh0KHdy_A/s320/DSCF2411.JPG" width="240" /></a></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Would you consider
a different way of travelling Italian?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Would you
be so kind to rate these ideas and add your dreams?<o:p></o:p></span></span></div>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-hansi-font-family:Cambria;}
</style>
<![endif]-->
<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Verdana, sans-serif; font-size: large;">Help us to
plan the best trip to Italy, the one you dream of since ever.</span><o:p></o:p></span></div>
Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-47162130034710274462012-02-23T00:30:00.000+01:002012-02-23T00:30:00.625+01:00Notice<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media.panorama.it/media/foto/2007/10/05/482eea93c67d8_zoom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="273" src="http://media.panorama.it/media/foto/2007/10/05/482eea93c67d8_zoom.jpg" width="320" /></a></div>
<div>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span></div>
<div>
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span></div>
<div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Due to work overload we have to take a break in posting new articles for a fortnight.</span></div>
</div>
<div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Next new post will be ready for <b>march 13th</b>. </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">To offer you a service that we hope could be appreciated, </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">we have listed down here and will often update some links to previous articles, </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">listed by subject, that you could enjoy reading and that could be helpful.</span></div>
</div>
<div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In the meantime we will welcome suggestions, hints, cue of other posts, news, articles, links </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">that you would like to be discussed on this blog.</span></div>
</div>
<div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Thank you for your patience, please stay tuned and do not forget us!</span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://sellingtoitaly.blogspot.com/search/label/Italy">Italy</a></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://sellingtoitaly.blogspot.com/search/label/interview">Interviews</a></span><br />
<br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><a href="http://sellingtoitaly.blogspot.com/search/label/meeting">Meeting</a></span><br />
<br />
<a href="http://sellingtoitaly.blogspot.com/search/label/export"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Export</span></a></div>
</div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-35026557447883384672012-02-20T00:30:00.000+01:002012-02-20T00:30:00.495+01:00The German shopping<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Thursday Feb 23rd</span></b><br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><br /></span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiENtNuBbuD8Fkv_BZ5GQSh4NX2NDwQUouMTuvCTtrX963gB3SwshGs6fT7PETm5jzjYkRCADTVhBlvEuW_Va2d8-L8ZzudFxFkDeXh1MP6EMe_uucvtsmLvXgiBDeAHlWp-ABomCouU__x/s1600/varese.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiENtNuBbuD8Fkv_BZ5GQSh4NX2NDwQUouMTuvCTtrX963gB3SwshGs6fT7PETm5jzjYkRCADTVhBlvEuW_Va2d8-L8ZzudFxFkDeXh1MP6EMe_uucvtsmLvXgiBDeAHlWp-ABomCouU__x/s400/varese.jpg" width="400" /></a></div>
<br />
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">The area
around <a href="http://en.wikipedia.org/wiki/Varese">Varese</a>, in the norther
part of Lombardy, the region whose capital is Milan, is a sort of foreigner
colony.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Many of the
companies present there are no more owned by Italian entrepreneurs or
shareholders. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Recently <a href="http://archiviostorico.corriere.it/2012/febbraio/18/Germania_shopping_Varese_co_7_120218067.shtml">Cobra
was bought by Blu, a German hedge fund</a>. And this is just the last one of a long list including
BTicino, in the switch industry, Ignis who is now known as Whripool, CB Ferrari
and much more.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Why this?<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK9UsUnfepGEdEzVGhUuM_60WMNRpdpTAAHjOaRxz5d8ktsE8NA-TUOuh2KSktf8v0eeby4AMtFdwpB3l4wJiZtTslXwrFqhNC9z0s34JQtlfMq-9ESBOMc6fTs2ep1OXVuCnbSb_ZgmOd/s1600/varese+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK9UsUnfepGEdEzVGhUuM_60WMNRpdpTAAHjOaRxz5d8ktsE8NA-TUOuh2KSktf8v0eeby4AMtFdwpB3l4wJiZtTslXwrFqhNC9z0s34JQtlfMq-9ESBOMc6fTs2ep1OXVuCnbSb_ZgmOd/s320/varese+2.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Because
this small and medium enterprises can be considered like gold nugget in the
present business world. <a href="http://www.cobra-at.com/wps/wcm/connect/migration/swr_Cobra">Cobra</a>,
to name the last one, is listed at the Italian Stock Exchange market, employs
about 450 people and is a market leader in the car antitheft systems.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Germany is
a sort of new landlord in this part of Italy, being shareholder of 43
companies, on the podium you can find US (silver medal) with 33 participations
and Swiss with 24.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;">Isn’t this
a signal of the quality of Italian companies?</span><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: right;">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;"><i>Let's thank <a href="http://www.hotelungheria.it/it/itineraries.htm">Hotel Ungheria,</a> an excellent place to stay while in Varese, for the pictures published in this post</i></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-size: large;"><br /></span></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com2tag:blogger.com,1999:blog-5778968147809553700.post-29403017409645559052012-02-17T00:30:00.000+01:002012-02-19T19:08:02.475+01:00Through foreigner eyes: hetty de Vogel (II)<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Monday Feb 20th</span></b><br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><br /></span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixrU9vlTrcYyWn90iSMMbvuNJ_atuAh3WwdCpviY6VdM7ntTomfdD1NytZuA2aKDpKYY3I95bl4WxAcVAqDMqBU6WWMwJG0FK2wGYaJexZ6DHyb7uod865_lkYJu8HLMIvn-Tpd1V9Mf1m/s1600/SOGNO+Hetty+2.tiff" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixrU9vlTrcYyWn90iSMMbvuNJ_atuAh3WwdCpviY6VdM7ntTomfdD1NytZuA2aKDpKYY3I95bl4WxAcVAqDMqBU6WWMwJG0FK2wGYaJexZ6DHyb7uod865_lkYJu8HLMIvn-Tpd1V9Mf1m/s400/SOGNO+Hetty+2.tiff" width="400" /></a></div>
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><br /></span></b><br />
<span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><b><br /></b></span><br />
<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Let's go on with the second part of the interview with Hetty de Vogel</span></b><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span><br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></span><br />
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span lang="EN-US">Hetty loves Italy, and she talks about our country in her blog, that you
can find in <a href="http://www.sogno-olio.com/">her website </a>fully dedicated
to the pleasure of Italian gourmandizes, like olive oil, wine and so on. <o:p></o:p></span></span></span></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span lang="EN-US">You’ll fine a short bio, better say her story at the end of this
intriguing interview that is aimed to share what Italy appears to be when seen
through “foreigners eyes”.<o:p></o:p></span></span></span></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></span></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><span lang="EN-US">We would like to thank Hetty for her courtesy and warmly recommend you
to visit her website!<o:p></o:p></span></span></span></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">
</span></span><br />
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGW-Vo9c9128UUKTNFNfSg-53LkQpcC-48p3hCiFPQE4Re1pxVTuM3CJ7u7gopPuDGwZx2H8GlmQj0HSKT6GIGF-_SqzUT6jk0UZxXZmjiGj4GXD8JabTIIzaAqLR0Lc52oFeDJ0w7nlKv/s1600/DSCF2405.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGW-Vo9c9128UUKTNFNfSg-53LkQpcC-48p3hCiFPQE4Re1pxVTuM3CJ7u7gopPuDGwZx2H8GlmQj0HSKT6GIGF-_SqzUT6jk0UZxXZmjiGj4GXD8JabTIIzaAqLR0Lc52oFeDJ0w7nlKv/s320/DSCF2405.JPG" width="240" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Which are the main strengths
of our people/country?<o:p></o:p></b></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The strength of Italy and Italians are a lot. They are extremely creative
in every front. If you have a problem, they will find the solution. If
your company needs a special product or something not being part of the normal
production, they will find a way of how to answer to your demand. They are very
flexible and maybe because of their organization of which I spoke before, they
have the capability to adapt to every type of situation. Something more
difficult to find in Northern Europe. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">And of course, I don't have to forget to mention....the Italian history,
the Italian food and culture, the Italian design, its art, music and films.
There are really so many things that it's hard not to forget anything.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>And which the main
weaknesses? </b><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGiZnLQ_wWoAJLUltcqLYcvkv0vqILkGdHXMgFnXcSdTafaSzyrg8TD7WHhKxBJy-xpF3VVYZp_g-OvTQy8W8kZFpG0fUjfOdnUBBu4hksrAXRelksVTEPrzCVLsW8sLyL4ElPn_TkJLDn/s1600/IMG_1252.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGiZnLQ_wWoAJLUltcqLYcvkv0vqILkGdHXMgFnXcSdTafaSzyrg8TD7WHhKxBJy-xpF3VVYZp_g-OvTQy8W8kZFpG0fUjfOdnUBBu4hksrAXRelksVTEPrzCVLsW8sLyL4ElPn_TkJLDn/s320/IMG_1252.JPG" width="320" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What sometimes maybe a strength in other situations becomes a
weakness. The flexibility and organization give Italy and Italian companies
still an image of "hard and difficult to work with". <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Italian companies should make an effort to break this image; to show
foreign companies that, with a good mutual collaboration and
communication, the business opportunities can be great and very interesting !<o:p></o:p></span></span><br />
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Tell us more about your blog:
which is its goal? what you want to share with your readers?</b><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg4AZsY-MW2s7FDN1UwPlD3PQ_PKxzFathI8bNiQ9MvmVFGgMmirtvaT80BRn4U9gN18ckZDozPoM38NMQG7Td10F2GXMP4ZvvPQ9M3-mi5ZY8gifApWQ90Y0zSWYg78vTC3K4sSeDSsVb/s1600/SOGNO+Hetty+1.tiff" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg4AZsY-MW2s7FDN1UwPlD3PQ_PKxzFathI8bNiQ9MvmVFGgMmirtvaT80BRn4U9gN18ckZDozPoM38NMQG7Td10F2GXMP4ZvvPQ9M3-mi5ZY8gifApWQ90Y0zSWYg78vTC3K4sSeDSsVb/s400/SOGNO+Hetty+1.tiff" width="400" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">My blog and website/shop all started with my great passion for Italy. With
my blog I want to share this passion with those already loving Italy, with
those longing to learn more about this beautiful country and for those people
who are just curious. I mostly blog about Puglia/Salento because this is one of
those parts of Italy I discovered some years ago and a region I really love a
lot. So much that I decided to make it my work. A part of Italy where
traditions and culture are still everywhere. And then of course its
nature..the olive trees, the 2 beautiful seas, its delicious food…In my blog I
want to share my passion for all this. I write about thinks I like and notice,
curiosities, tradition, places to go and recipes..traditional and modern. I
believe that when you blog about something you really love, then this passion
can be transmitted to the reader even through such an impersonal thing as
internet. My goal is to reach as much people as possible telling them about
this part of Italy not very much known yet. On my website, besides the blog
there is a part with some information about my suppliers, their products and of
course the shop.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>You are selling Italian
products: how it is to deal with Italian producers as supplier?</b><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Yes, I buy specialties from Salento and Puglia and I
sell them through my webstore. Dealing with my suppliers is absolutely great; I
have the chance to work with people which are not only my suppliers but they
became friends as well. The producers of the products I buy, like Olive Oil,
Tapenades and wine are passionate about what they do, and like me, they adore
sharing this passion. It are all family companies, like most of the Italian
companies. Our collaboration is based on friendship and the will to create a
real collaboration and transmission of ideas in order to promote these wonderful
products outside Italy.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqi8mP-TvCo0ch0SOQorWlBp8BAQwHUuLTNV_CFpqYJ5YIQwzTWbAhOwsE8O632pXm9AIsUI12Rc3HDRyjlaYkHTlT7HMIVhvQwuJ27EIx9bxkunBYTq4DM8ZfFc0l18wQfIZ546uaAZV/s1600/HettyCdlS1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqi8mP-TvCo0ch0SOQorWlBp8BAQwHUuLTNV_CFpqYJ5YIQwzTWbAhOwsE8O632pXm9AIsUI12Rc3HDRyjlaYkHTlT7HMIVhvQwuJ27EIx9bxkunBYTq4DM8ZfFc0l18wQfIZ546uaAZV/s320/HettyCdlS1.jpg" width="292" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"><b>Hetty de Vogel:</b> I was born in Holland where I
accomplished my university studies in Management in 1988. In the
same year I left for Italy, where I have been working as an Exportmanager for
12 years. I've got 2 children and moved to Paris in the meantime. I decided to
raise my children while they were still young. Since 3 years I've
decided to pick up working again by fulfilling my dream of starting a company
of my own; an e-commerce for the sales of Italian products and specialties. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The first 2 years I've been studying an preparing
everything; I found my suppliers, worked out my ideas and since one year I'm
online with my website. In my work I combine my passion for Italy with my
knowledge and experience....an I put in place everything I have learned and I'm
still learning about internet marketing, a really fascinating aspect of my
work.</span><span class="Apple-style-span" style="color: #1f1f1f; font-family: Verdana, sans-serif; font-size: x-large; font-weight: bold;"><o:p></o:p></span></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com4tag:blogger.com,1999:blog-5778968147809553700.post-36799562075519837052012-02-15T00:30:00.000+01:002012-03-30T19:03:04.811+02:00Through foreigners eyes: Hetty de Vogel (I)<br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Friday Feb 17th</span></b><br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><br /></span></b><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
<div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqi8mP-TvCo0ch0SOQorWlBp8BAQwHUuLTNV_CFpqYJ5YIQwzTWbAhOwsE8O632pXm9AIsUI12Rc3HDRyjlaYkHTlT7HMIVhvQwuJ27EIx9bxkunBYTq4DM8ZfFc0l18wQfIZ546uaAZV/s1600/HettyCdlS1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqi8mP-TvCo0ch0SOQorWlBp8BAQwHUuLTNV_CFpqYJ5YIQwzTWbAhOwsE8O632pXm9AIsUI12Rc3HDRyjlaYkHTlT7HMIVhvQwuJ27EIx9bxkunBYTq4DM8ZfFc0l18wQfIZ546uaAZV/s320/HettyCdlS1.jpg" style="cursor: move;" width="292" /></a></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Hetty loves Italy, and she talks about our country in her blog, that you can find in <a href="http://www.sogno-olio.com/">her website </a>fully dedicated to the pleasure of Italian gourmandizes, like olive oil, wine and so on.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">You’ll fine a short bio, better say her story at the end of this intriguing interview that is aimed to share what Italy appears to be when seen through “foreigners eyes”.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Since the interview is very detailed and therefore quite long, we will publish it in two separate post.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">We would like to thank Hetty for her courtesy and warmly recommend you to visit her website!<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">How came you were based in Italy?<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Actually, I'm not based in Italy, not anymore. I've been living in Italy for about 12 years and now I'm living in Paris. I'm Dutch, I accomplished my studies in the Netherlands and after my graduation I left for Italy.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Why Italy? Because I've always loved Italy. Since my childhood, when I went every summer holiday with my parents to Italy.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What do you honestly think of Italy?<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">It is difficult to answer this question in one sentence. As I said before you can imagine that I'm not very objective. I adore Italy, the Italian people, the culture, its history, the nature, the way of living and of course its food. I can really say that I feel at home in Italy. Anyway, being Dutch with a Dutch education and having lived and worked in Italy and having travelled a lot, I don't close my eyes and I can see some more negative sides of this country.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">For example the malfunctioning of the public services, the low salaries in comparison to the Northern European ones, the difficulties for young people to start an independent life without support from their parents<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwz6hAVbl5ATf7sbrryln0o2Emn0IQvc1xDHCFIubIc-Uz2pUQVcC_kNU2ioLb19R-qEOg66h7oHxcTlq8l4pINkjX2d__XHE55PGRp-kzvpQkRdbkPg_WODXxXjTXgLQTJTJ-ZfiqMbP/s1600/DSCF2410.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwz6hAVbl5ATf7sbrryln0o2Emn0IQvc1xDHCFIubIc-Uz2pUQVcC_kNU2ioLb19R-qEOg66h7oHxcTlq8l4pINkjX2d__XHE55PGRp-kzvpQkRdbkPg_WODXxXjTXgLQTJTJ-ZfiqMbP/s320/DSCF2410.JPG" style="cursor: move;" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">How do you see the future of this country?<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">In the current unstable economical situation the whole world is in nowadays, it is very hard to tell how the future of Italy will be. I'm not an expert, so it's difficult to make any predictions.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">I sincerely believe that Italy and Italian companies have a very great potential and they have such a lot of sources, of culture, creativity and ideas that they can really exploit all. I'm not only talking about the small and average companies,/industries, but also about individual young people having good ideas and being creative. I think that for one reason or another they don't take advantage enough of everything they have and of all the possibilities there are to create jobs and business. For example internet, internet marketing for the promotion of Italian companies, small and bigger ones, still isn't very much used. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Which are your hints and suggestions for foreigners willing to make business with Italy and Italian people? and specifically<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> a) what to avoid?<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<b><span lang="EN-US" style="color: #1f1f1f;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;"> b) what to consider?<o:p></o:p></span></span></b></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Having worked in Italy as an export manager and import manager and now trading with Italy, I can suggest to foreigners who want to start a collaboration with an Italian company to slow down and take their time. I will try to explain my opinion: If foreigners want to work with Italian companies and people, but not only Italy, I believe more generally, when you want to work with a foreign country, you have to know and learn about there habits and most of all adapt yourself to it and respect them.<o:p></o:p></span></span></div>
</div>
<div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz7XMpBmDQILK1IIGeQ6XsQ9msSCh4G-eI9ok9EGasMzZH9qfUmZaU0Wl2sl1kuF1EiIEfwr-r395ESynY7hx_KnWHRa-uR20-MfroRli6aqt7qcZMKN4yLGL4fD4kZW3UwBfq0ei231uH/s1600/siena+2007+%252817%2529.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz7XMpBmDQILK1IIGeQ6XsQ9msSCh4G-eI9ok9EGasMzZH9qfUmZaU0Wl2sl1kuF1EiIEfwr-r395ESynY7hx_KnWHRa-uR20-MfroRli6aqt7qcZMKN4yLGL4fD4kZW3UwBfq0ei231uH/s320/siena+2007+%252817%2529.JPG" style="cursor: move;" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">This means in Italy you have to take your time. Things don't go as fast and quick as they may go in Northern Europe. Business discussions and deals often take place during long "relaxed" lunches rather then from an office. Often stories about their city and region (Italians are proud about there roots), about their family, their holidays abroad, are discussed before getting into the real business.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Italian companies may seem less organized or maybe are organized "the Italian way", but is is just a way of decipher there way of dealing. For example "delivery next week" means maybe next week, but it might be the week after. "There is no way of an early delivery"; just ask again and then they will pick up the phone and do there upmost to speed up things. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Even if things are changing a bit, Italians don't speak very well foreign languages. The communication might be a bit difficult in the beginning. But with their creativity they find their way of expressing themselves. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">If you realize this and if you take this into account, working with Italy and Italians becomes really pleasant, stimulating and interesting.</span></span></div>
</div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-70388904650218189142012-02-13T00:30:00.000+01:002012-02-17T13:45:42.889+01:00Resistance to change<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Wednesday Feb 15th</span></b><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg9nkF6_RRmVmYoW5GRbWt4tAstaApiFIfo9QRRMvd8CryhN4_tXcMwujpMGQsd8i3olXffsW8Rlzu_WzNwe1EYxCqIiWKJ0iSgOa-fQbQIO01K7VNJfdIPsfeBneF_kjQxvABEWkAwHj4/s1600/mario-monti1-large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg9nkF6_RRmVmYoW5GRbWt4tAstaApiFIfo9QRRMvd8CryhN4_tXcMwujpMGQsd8i3olXffsW8Rlzu_WzNwe1EYxCqIiWKJ0iSgOa-fQbQIO01K7VNJfdIPsfeBneF_kjQxvABEWkAwHj4/s1600/mario-monti1-large.jpg" /></a></div>
<br />
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So here is
Mario Monti, actual Italian Prime Minister, <a href="http://www.repubblica.it/politica/2012/02/03/news/monti_a_repubblica_tv-29275636/">discussing
about the new culture of job.</a><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">He said
some time before this interview that
Italian guys should be more used to change their jobs frequently and
should not be maniac about permanency, which was what their fathers, and
especially their grand fathers were aimed to. <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj2AyXqKRW86EZvIyoVRHcVzJxfRPiwbR5vcQz1QDvOdS5BAwADCYraMYrPsYuIqTXd5fN9wtqDW2IHV0zfZ6snh-ZXg14H6FpunTChSi6EdZ29QkFbE7GukY7pj6Lr4iWAPOLOJTi8zq6/s1600/bamboccioni01G.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj2AyXqKRW86EZvIyoVRHcVzJxfRPiwbR5vcQz1QDvOdS5BAwADCYraMYrPsYuIqTXd5fN9wtqDW2IHV0zfZ6snh-ZXg14H6FpunTChSi6EdZ29QkFbE7GukY7pj6Lr4iWAPOLOJTi8zq6/s1600/bamboccioni01G.jpg" /></a></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">He needs to
explain because what he said –maybe with a too ironic tone- <a href="http://www.bergamonews.it/politica/monti-lavoro-fisso-che-monotonia-156469">caused
a true hurrican</a>e.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I do not
want to discuss that diatribe, but I’d like to point out something that Monti
said that could be relevant to our goal: understand better Italy for business
purposes.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">He said <a href="http://www.ilsole24ore.com/art/notizie/2012-02-03/monti-articolo-scoraggia-investimenti-163346.shtml?uuid=AahelSmE">“Italians
are too afraid of changes, they do not want to change, they mistrust changes</a>”.
That’s unfortunately dramatically true.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">There are
two main mistakes Italian entrepreneur use to repeat constantly, and we can
depict them with these two frequent sentences:<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmt93XuDg5xJOhiJeuiahkl7qkWqwInbC0xNvFosQaiurr-oVSK2W6E1iyL9RLWDbjDasJleN92yRIS8qJu4wpsUnIoWBLA5PspSTpk3fGGvpXzSIaL7D8FIBCfcR12PjHbEF1ZWgKhPZ-/s1600/2007+11+Chicago+DePaul+%252849%2529.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmt93XuDg5xJOhiJeuiahkl7qkWqwInbC0xNvFosQaiurr-oVSK2W6E1iyL9RLWDbjDasJleN92yRIS8qJu4wpsUnIoWBLA5PspSTpk3fGGvpXzSIaL7D8FIBCfcR12PjHbEF1ZWgKhPZ-/s320/2007+11+Chicago+DePaul+%252849%2529.JPG" width="240" /></a></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">“<b>Our
products are the best in the world</b>: <i>(si vendono da soli - they can be sold
without any effort)</i>”.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">“<b>We always
did it this way </b><i>(abbiamo sempre fatto così!)</i>”.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Now when
you came to sell to Italy you should understand this and have a very clear
strategy to overcome this resistance. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Either you
look for those entrepreneurs who are not afraid to change and who, on the
contrary, leverage the changes to win an added value<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: x-large;"><b>or</b></span><span class="Apple-style-span" style="font-size: large;"><o:p></o:p></span></span></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">find a
logical and invincible demonstration why your clients should make a change,
explain them that is no more time to sit down, relax and take it easy….<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Any
suggestions or comment to share?</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-57555884873564163202012-02-09T00:30:00.000+01:002012-02-09T00:30:03.111+01:00The coffee ceremony<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Monday Feb 13th</span></b><br />
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvieTB20chrE_VUWTCLkfN0dAsnEzPlB6va876fxdFkIkRIMz3z8OsaIB57vlvcGTbHznKu07EPyahxj-lek-h0zZMZs8zZDJvvx-IYIWGLxtrYOXKDjTFL8ef5ki_ztcBkVgOyTzzZYiG/s1600/caffe%CC%81-cuore.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvieTB20chrE_VUWTCLkfN0dAsnEzPlB6va876fxdFkIkRIMz3z8OsaIB57vlvcGTbHznKu07EPyahxj-lek-h0zZMZs8zZDJvvx-IYIWGLxtrYOXKDjTFL8ef5ki_ztcBkVgOyTzzZYiG/s400/caffe%CC%81-cuore.jpg" width="400" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><br /></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We talked about food last time and the importance for an Italian guy to have lunch.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Now there is something also very relevant in Italian “food culture” and it’s coffee.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Coffee for us is much more than just a simple hot drink. It means welcome and care. It’s a pleasure, and even more it’s a ceremony. When we invite someone to have a coffee it’s much more than just an opportunity to spend sometime together, its’ a way to share a profound pleasure.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">When the soluble coffee arrived in Italy, it was the Seventies, brough by Nestlé, the Nescafé can, it was a terrible flop. Why? Why it took so long to Nestlé to re-position Nescafé and find a market niche?<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimMELl25PkR20bySs7uWD6WiJLWbF7QWDvbLC2QCkvfd-wJZdyH8JEwvN2hDN9zsoQmfuXY_IORPnQTODohjJ50mnV7TDGxV38QtD9f8OcH16uFM-gBBl-h3SN3W0924jnnIw0n9Rc8dZQ/s1600/caffettiera.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimMELl25PkR20bySs7uWD6WiJLWbF7QWDvbLC2QCkvfd-wJZdyH8JEwvN2hDN9zsoQmfuXY_IORPnQTODohjJ50mnV7TDGxV38QtD9f8OcH16uFM-gBBl-h3SN3W0924jnnIw0n9Rc8dZQ/s400/caffettiera.jpg" width="400" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Having in mind that the coffee ceremony is a way to welcome a friend into your house, how can you really take care of her/him if you just have to boil some water and dissolve a brown power into it? How much more care and love will you show her/him if you have to set up carefully the “caffettiera”, and prepre a hot and strong coffee for your guest?<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">That’s why Nescaffé is now presented as a different drink, for young people, competing with liqueurs and soft drink much more than with traditional coffee.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So the coffee ritual is important for an Italian, remember it next time she/he will invite you to have one!</span></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-5572599689523997352012-02-06T00:30:00.000+01:002012-02-07T16:51:37.713+01:00What food means to us<div class="separator" style="clear: both; text-align: center;">
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Thursday Feb 9th</span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNWCUoU8icYeYQRGX3ltuuUNpfYKz0yBalRrSvt_bFjVtXgS5SHuZZI7nHNmgWjYgRrKg6m2jdfk_apF_-rxRwAlmDH7buLtCW8BlsMLq_lrGU706zhHtvdCTuwkb6yr5io8xlbVgpqaIy/s1600/DSCF5170.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNWCUoU8icYeYQRGX3ltuuUNpfYKz0yBalRrSvt_bFjVtXgS5SHuZZI7nHNmgWjYgRrKg6m2jdfk_apF_-rxRwAlmDH7buLtCW8BlsMLq_lrGU706zhHtvdCTuwkb6yr5io8xlbVgpqaIy/s400/DSCF5170.JPG" width="300" /></a></div>
<br />
<br />
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What food
mean to an Italian? You need to know if you want do business with us. Because
it’s relevant.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I once read
a book about European habits that open my eyes. It said that when two
Anglo-Saxon people met they usually invite each other “let’s have a drink
together” so they can talk about their memories.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Now when
something similar happens in Italy, when I met a long time lost friend what I
would suggest is “let’s have lunch together” or a pizza or a dinner or a
“panino”. Never just a drink.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">That book
linked these main differences to some religion issues, which is not the subject
of this post.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Food is.<o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2kOhJUlRSUh9JWMFu_qC1DU1UvGQPSgoS4rN2naRQZrs4x_yADQxNOdrxP8-COf27HfkglAf8Mporhl4FkGQ8WwTa1SWgFc3ou2JueSZ6cFXpnoiAORIS5V88xUCsLbnxS4mVQauloUih/s1600/DSCF5209.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2kOhJUlRSUh9JWMFu_qC1DU1UvGQPSgoS4rN2naRQZrs4x_yADQxNOdrxP8-COf27HfkglAf8Mporhl4FkGQ8WwTa1SWgFc3ou2JueSZ6cFXpnoiAORIS5V88xUCsLbnxS4mVQauloUih/s320/DSCF5209.JPG" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Sitting
around the same table for having meal together for us in Italy it’s really
significant: it means we can shelter you, invite you to one of our inner part
in (business) life, since we all know that we eat and we drink, good wine, and…
“in vino veritas”… that we can translate “wine brings truth”… meaning that when
you are even slightly drunk you start talking from the hearth. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Being sit
at the same table means for us sharing our problems, find common path, be open
to intimacy, business confidences.
<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So if you
want to improve your relation with an Italian guy, take him to a good
restaurant and do not start talking business till he starts doing, or at least
after the pasta… <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<span lang="EN-US" style="font-family: Cambria; font-size: 12pt;"><br clear="ALL" style="mso-special-character: line-break; page-break-before: always;" />
</span>
<br />
<div class="MsoNormal">
<br /></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-44424962280914404082012-02-02T00:30:00.000+01:002012-02-02T10:56:35.098+01:00Find your Italian Partner<br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Monday Feb 6th</span></b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZl11vQpaJ4aQ09NWV0hF87GSsggYOv3ardPD2BzcijDPY-BPwLViJlp3hZP5xU11KkydAqtegz1koTWqx8ZY2w32rxo7whDOBheVrHYOw7CEbYxPB-GdAmoJRXwqbNRq2T8y1_7uBV0wY/s1600/siena+2007+%252829%2529.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZl11vQpaJ4aQ09NWV0hF87GSsggYOv3ardPD2BzcijDPY-BPwLViJlp3hZP5xU11KkydAqtegz1koTWqx8ZY2w32rxo7whDOBheVrHYOw7CEbYxPB-GdAmoJRXwqbNRq2T8y1_7uBV0wY/s320/siena+2007+%252829%2529.JPG" width="240" /></a></div>
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Find your
Italian partner. Or client. Not so easy.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The Italian
government try to ease the process with a <a href="http://www.madeinitaly.gov.it/index.php">new web portal aimed</a> to
develop the Made in Italy industry. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">You can
find there a sort of mall where you can buy directly from the producers and a
directory of company looking for foreigner partners, whatever this mean.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">This is not
the only web page that works on connecting Italian companies with potential
suppliers. <a href="http://www.h2biz.eu/">H2BIZ</a> is working in the same
direction opening a Mediterranean hub to ease partnership and sales between
companies based in Souther Europe,
North Africa and Middle East.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">It could be
a good way to set the stage, to understand what’s going on and what you can
find. It could be a way of conducting a market research to have a clear picture
of the local situation.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Which other
way do you know and what to share to find out potential clients and partners in
Italy?</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-31516720683813474162012-01-29T19:25:00.000+01:002012-02-02T10:55:58.682+01:00The growing Italy<div class="separator" style="clear: both; text-align: center;">
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Thursday Feb 2nd</span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi927XkVIFKe5o8Rups6gaGiCiG8ddbZQ1P0zjNVVStKOcCOhRVaIej3OTmTzo4TvUKlNtxga3ElHRqy7Bo8G2CXAfxEeRuHDK7HM1N1SZzxcqgc1l0YYrKfgoIxgcqlDbWdkiR8nQ6uTtx/s1600/IMG_1196.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi927XkVIFKe5o8Rups6gaGiCiG8ddbZQ1P0zjNVVStKOcCOhRVaIej3OTmTzo4TvUKlNtxga3ElHRqy7Bo8G2CXAfxEeRuHDK7HM1N1SZzxcqgc1l0YYrKfgoIxgcqlDbWdkiR8nQ6uTtx/s320/IMG_1196.JPG" width="320" /></a></div>
<br />
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">There is an
Italy which is growing nonetheless. It’s the Italy of the districts,
geographical concentration of companies producing the same kind of products, a
typical Italian phenomenon mainly due to spin off and/or historical reason.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">There are
quite 150 around Italy and they are not just the backbone of the Italian
economy but often, and this is the case, its foundation and drive.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">The Edison
Foundation recently published the results of the first nine months of 2011
showing that a substantial growth was attained in 101 of them, with an increase
in export sales of 11,3% compared to the same period of 2010.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What’s
encouraging is that 48 districts scored the same level of export sales obtained
in the first nine months of 2008, the peak reached before the explosion of the
present crisis.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Which are
the top scorers?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Number 1 is
the industrial machine district around Treviso, which reached a +40% in sales
outside the EU; very good results were attained by the machine tool compartment
in Rimini, leather goods in the Florence area, textile and garments in Perugia,
the paper industry in Lucca, shoe industry around Fermo and the pump and
hydraulics components in Reggio Emilia. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">What is in
for us? Here is a country that is ready to capitalize on its efforts, ready to
relaunch the Italian economy, eager to discover new markets and ready for the battle.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: large;">Are you
interested to be their partner? Do you know how to approach them? </span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-13081234164042815802012-01-25T22:46:00.001+01:002012-01-25T22:47:03.096+01:00Neither Monti nor Schettino: that’s the real Italy.<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Monday Jan 30th</span></b><br />
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;"><br /></span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhmd4avOJje6sLCnXajLP0eP3_BHWUskvXMVsWJOIcWs-4W7lqoIOewKFWEGC3WSwadKRuBTWsRPjquuAbKvM4ZS1huwS-8Z_SJ1Y3Y4o79u48MhwFQQjZezxtOctKwN0MMMRyLSv14RHp/s1600/IMG_1189.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhmd4avOJje6sLCnXajLP0eP3_BHWUskvXMVsWJOIcWs-4W7lqoIOewKFWEGC3WSwadKRuBTWsRPjquuAbKvM4ZS1huwS-8Z_SJ1Y3Y4o79u48MhwFQQjZezxtOctKwN0MMMRyLSv14RHp/s320/IMG_1189.JPG" width="320" /></a></div>
<br />
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Yes, we
know, we are used to be described as romantic and unreliable opportunist. A mix
between an artist, even in the worst sense of the word, an innovator, a genius,
a latin lover with no scruples nor cares and definitely without sense of honor.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We are not
that. Not everyone. I’m not saying that the description does not fit to some
Italian, but you can find even in Germany people that can be described that
way.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US">The tragic
disaster of the cruise ship Costa Concordia unfortunately brought to the scene
another dramatic icon, that commander who seems to have played all the nasty
and frarful characters of the movie and literature history, from Lord Jim to commander </span>Philip Francis Queeg. </span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US">Schettino almost become a new insult, if not the label
to depict an old way of life.</span><span lang="EN-US"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><a href="http://rassegna.governo.it/testo.asp?d=77018785">But the acid journalist who loves to trap Italy</a> in this symbol too easily forgets the
members of the crew who stayed there till the end, helping passengers and even
giving their life for them. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We are no
more an hard working country, we are no more the “italiani brava gente” (nice
and good people) as we were known in the XX century, and those who are responsible
for this change, this shift toward selfishness will receive what they deserve,
but we are still a people that know how to strive toward the light.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We cannot
even be represented by our present prime minister, which is too English and to
professorial to truly embody the typical Italian guy. I’m not blaming him
neither suggesting a political evaluation, just offering that his sober loden
does not exactly talks of Italy. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Who are we
then?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The simple,
hidden people who wakes up every morning, take a breath to forget all the
worries that night set down in her/his hearth, looks outside the window trying
to solve the cold winter in a hopefully spring, and start working hard and
professionally in whatever she/he is involved, better say committed.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Like <a href="http://www.youtube.com/watch?v=P9RdKmkNv8M">this profound and powerful
trailer</a>, realized by Fiat, suggests. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We deserve
your trust and respect, believe me.</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com2tag:blogger.com,1999:blog-5778968147809553700.post-71528609800483720422012-01-23T08:12:00.000+01:002012-01-25T22:46:44.412+01:00Discover Italy through blogs<div style="text-align: center;">
<b><span class="Apple-style-span" style="color: red; font-family: Verdana, sans-serif; font-size: x-large;">Next post Thursday Jan 26th</span></b></div>
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<br />
<br />
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMuij00Zjy9uwWec_0K1YV9NTcD3WE34o3ivtcPJfLhXEGWcOjTOK63-hvWz8y4QdR1TLr1U5CtGs83owf6YLLEMcYP-RZa_bFcBtFeKcvx-0xE0l-M1Om4YHUeJMieAW657iZbC0VxCnZ/s1600/IMG_1197.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMuij00Zjy9uwWec_0K1YV9NTcD3WE34o3ivtcPJfLhXEGWcOjTOK63-hvWz8y4QdR1TLr1U5CtGs83owf6YLLEMcYP-RZa_bFcBtFeKcvx-0xE0l-M1Om4YHUeJMieAW657iZbC0VxCnZ/s320/IMG_1197.JPG" width="320" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Let’s go on
introducing some blogs that talks about Italy and what’s going on down here.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9E8lXAAjlD9zHkRTt6tNYIxXNB_-MX3SKRVi8mb_-KkOLYff5onBmEvp9fLD5TW6RUdAWnijsBWMBW31itMhNGcrE1Idr_Dr8qN3IJ_5Fnmf7P5r24NtX3ZaSIOSohovUlZZbSgUSeNrX/s1600/siena+2007+%252832%2529.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9E8lXAAjlD9zHkRTt6tNYIxXNB_-MX3SKRVi8mb_-KkOLYff5onBmEvp9fLD5TW6RUdAWnijsBWMBW31itMhNGcrE1Idr_Dr8qN3IJ_5Fnmf7P5r24NtX3ZaSIOSohovUlZZbSgUSeNrX/s200/siena+2007+%252832%2529.JPG" width="150" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">This time
is the turn of <a href="http://ItalyChronicles.com/">Italy Chronicles </a> a web magazine, with also a <a href="https://www.facebook.com/ItalyChronicles?sk=info">Facebook page</a> that present
the point of view of expats living in Italy about what’s happening: politics,
economy, tourism and of course food.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Food is a
big thing in Italy, and not just because we know how to prepare it and we love
also to east it, but as a market and not just for export. The agro-alimentary
industry can be an interesting niche for companies selling in this field.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibJZ1Ji8Y5TgSgnCDNbbLNbYK-oj2ayEmx7v8VrTVzH3HMR_Rh7HqIkXqEMpp1Bz_SW8Q3tlaYetfvYE0ghfXqdfEWwej-VvYUDKdSYBRh3PeDM3Tn1C93mNM-IV5cILFl8NI1kE3Wj6uC/s1600/DSCF4775.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibJZ1Ji8Y5TgSgnCDNbbLNbYK-oj2ayEmx7v8VrTVzH3HMR_Rh7HqIkXqEMpp1Bz_SW8Q3tlaYetfvYE0ghfXqdfEWwej-VvYUDKdSYBRh3PeDM3Tn1C93mNM-IV5cILFl8NI1kE3Wj6uC/s200/DSCF4775.JPG" width="150" /></a></div>
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><a href="http://www.discovertuscany.com/blog/">Discover Tuscany</a>, the other
blog we would like to present today, actually cover this last area: providing
info about the wine industry in Tuscany it essentially supplies information about
the potential client in this sector that can be reached by potential supplier.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChmlhA8XA_DFd02g6_8ZV94uS3-4rk7pZtMdyitsXPEmKPJwMtqT4u8SWPWD0ILpVgKGNyNNUReqgqqYoPhw3lIkYYdIkN9me3WOoKcEaAW71zqdKD4tWTEgT0NSezzbh75mdFNu_Z2f-/s1600/siena+2007+%252838%2529.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgChmlhA8XA_DFd02g6_8ZV94uS3-4rk7pZtMdyitsXPEmKPJwMtqT4u8SWPWD0ILpVgKGNyNNUReqgqqYoPhw3lIkYYdIkN9me3WOoKcEaAW71zqdKD4tWTEgT0NSezzbh75mdFNu_Z2f-/s200/siena+2007+%252838%2529.JPG" width="150" /></a><span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The third,
and last blog I’d like to introduce today is much more focused on business and financial
opportunities. <a href="http://www.businesseviaitaly.com/home.html">Business
evia Italy </a>provides updated
information about investment –company to buy, real estate opportunities and so
on- along with chances to move to Italy to cover jobs or buy your own farm.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">But is this
the best period to move to Italy? What’s going on politically that can provides
hints and clues about the chances to invest in our country or consider Italy an
intriguing market?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Stay tuned!</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-14419593016640033512012-01-20T00:30:00.000+01:002012-01-20T00:30:00.791+01:00blogging about Italy<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOP1KMCwfVT5SXx9yRbyZI26sKDY1-J8XuA7WLd2-6rpYVDGLDpmDAukCJJ2ogR7W2H2jXtl2AcdtrwZ_vs53LthACjK-cx_xfeyFQyXQd93hNjkv0BR78gC7mG-kfgnBtZfYhu8BiCNEn/s1600/2004_1121firenze0006.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOP1KMCwfVT5SXx9yRbyZI26sKDY1-J8XuA7WLd2-6rpYVDGLDpmDAukCJJ2ogR7W2H2jXtl2AcdtrwZ_vs53LthACjK-cx_xfeyFQyXQd93hNjkv0BR78gC7mG-kfgnBtZfYhu8BiCNEn/s320/2004_1121firenze0006.JPG" width="320" /></a></div>
<br />
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What I’m
trying to do with this blog is to provide hints and clues to people willing to
make business with Italian companies to avoid misunderstanding and wasting
opportunities.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">And maybe
offer my service to help them shortcut their path to success.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I may be a
dream but I’m not the only one. Neither the only one to talk about Italy and
the Italian scenario.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So I’d like
to introduce you a couple, well two couple to be precise, of blogs that I found
interesting to discover more about Italy, from several point of views. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US">The fist
one I’d like to introduce is <a href="http://italiannotes.com/wordpress/">Italian
Notes</a>, written by </span><span style="color: #262626;"><a href="https://twitter.com/#!/ItalianNotes">Mette
Vaabengaard</a> </span><span lang="EN-US">a</span><span lang="EN-US"> <a href="http://italiannotes.com/wordpress/about">Danish journalist</a>
dividing her time between her job in Copenhagen and a farm in South Italy. She
talks about a lot of stuff: from food to people to places. A nice reading to
understand more about our country and habits.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;"><span lang="EN-US"><a href="http://Foreignremarks.com/">Foreigner Remarks</a> is the creation of an <a href="http://Foreignremarks.com/about.html">American journalist</a>, </span>Rebecca Helm-Ropelato <span lang="EN-US">living in Italy since 2001. I hope to have the chance to interview her
once. She discusses of many subjects connected to the Italian daily life. This <a href="http://Foreignremarks.com/pages/in_italy_nothing_beats_local.html">post
about the Italian way</a> to focus on local approach more than global is very
interesting.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I will
introduce you to the next two on Monday. Have a nice weekend!</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-67421083769067409422012-01-18T00:30:00.000+01:002012-01-18T00:30:00.889+01:00Self-phone and respect<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv0KSrKMae-2ufOtd4zDoieVlhqVJB3WAJKEHsfKePC1vkGfYnfLokN0pVhx0ic06j6ROWBXxcaave60GtBw4OLHylbj4l5rq753H7RLKGdXUgNM8jro73fJCLNFoYE_2ScvQgAL7Ckzf5/s1600/2008_0427+California+D+%252888%2529.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv0KSrKMae-2ufOtd4zDoieVlhqVJB3WAJKEHsfKePC1vkGfYnfLokN0pVhx0ic06j6ROWBXxcaave60GtBw4OLHylbj4l5rq753H7RLKGdXUgNM8jro73fJCLNFoYE_2ScvQgAL7Ckzf5/s320/2008_0427+California+D+%252888%2529.JPG" width="240" /></a></div>
<br />
<br />
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Second post
about self phone and Italian habits.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">As I
mentioned everyone as a self phone, some more than one, and it’s almost always
connected.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So people
want fast answer and seems to be always in a hurry.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">And they
can get nervous if you are not immediately reachable.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">My
experience, what I’d like to share with you, is slightly different: what they
are looking for is contact and attention. Not necessary immediate answers.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">You can
teach them, you can “instruct” people, that you could not always be on-line
because you are giving the deserved respect and attention to the person you are
talking to as you would do for them if you were listening to them. So you need
to switch off your phone from time to time.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What you
need to do is to provide them a voice mail box with a nice welcome message and
call them as soon as you really can.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I once
tried this message and got good feedback: “I cannot take you call right now
because I’m talking to someone who deserves all my attention and time. I
promise to call you back as soon as I can to give you the same respect”.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What could
you suggest?</span><o:p></o:p></span></div>
<!--EndFragment-->Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-39059125530460670392012-01-16T00:30:00.000+01:002012-01-16T00:30:00.710+01:00The self-phone etiquette<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPkRiqRjhBJJPgQeAQk47FqOtDrJ4eya4PNhCELPo37FcHM4QiwP_mJiKHjyCoVRu9F5unx3WyZOQTp8c81YC0SZm4IMTInj8qFCZdYY3e_R5hYdQdtUYJGeaPNcI0i2lLyqsxozaWguJi/s1600/DSCF6098.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPkRiqRjhBJJPgQeAQk47FqOtDrJ4eya4PNhCELPo37FcHM4QiwP_mJiKHjyCoVRu9F5unx3WyZOQTp8c81YC0SZm4IMTInj8qFCZdYY3e_R5hYdQdtUYJGeaPNcI0i2lLyqsxozaWguJi/s320/DSCF6098.JPG" width="240" /></a></div>
<br />
<br />
<br />
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:HyphenationZone>14</w:HyphenationZone>
<w:PunctuationKerning/>
<w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing>
<w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:DontGrowAutofit/>
<w:DontAutofitConstrainedTables/>
<w:DontVertAlignInTxbx/>
</w:Compatibility>
</w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" LatentStyleCount="276">
</w:LatentStyles>
</xml><![endif]-->
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Tabella normale";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman";
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The world
changed dramatically about 20 years ago. Especially in Italy. It’s hard to set
the exact turning point.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">The late
Eli Goldratt used to say that you have a true change in technology when you
have a real change in paradigms and behaviors.<span style="mso-spacerun: yes;"> </span>That’s what happened.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I’m talking
of self phones and the revolution, which is much powerful than an evolution, they
caused which can be summarized by the iconic fact that we replaced the old
question “hello who’s talking?” with “hello where are you?”.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What did
self phone changed of the Italian way of doing business? Which are the impacts
caused by this new tool which sometime seems to have reached the role of goal?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Two the
main area I’d like to cover and suggest:<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">the “use of
self phone” etiquette<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">the
consequences for availability<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Consider
that Italy is one of the country with the highest presence of mobile phones.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">A recent
research by Nielsen pointed out that we owned more than 20 millions smart phone
which represent about the 45% of the self phone used in Italy. It’s about 1
each Italian inhabitant. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We are cell
phone addicted, that’s true.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">And it
seems we are unable to switch off. Even during sales meeting.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">But, and
that’s the point I’d like to make, don’t dare to be interrupted by a phone call
if you are the salesman and not the client.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">For a weird
and inexplicable reason the client has the right to keep her/his phone switched
on while you must turn it off. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">So before
entering a meeting with an Italian VIP, and we mentioned that everyone believes
to be a VIP, please have your phone switched off if you do not want to waste
the chance to make business. And in case you forgot it inside your coat pocket,
and someone search you: let it ring and switch it off as soon as the bell
stops. You will win some respect from your client.</span><o:p></o:p></span></div>
<!--EndFragment-->Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0tag:blogger.com,1999:blog-5778968147809553700.post-12607889115680883102012-01-13T00:30:00.000+01:002012-01-13T00:30:02.086+01:00Normal Jeans: like a candle in the wind<b style="background-color: white; color: red; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: x-large;">next post Monday </b><span class="Apple-style-span" style="color: red; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: large;"><b style="background-color: white;">January 16th 2012</b></span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3gu-8vsHUnGybTwL3r5WOJDomPQ1LnsMNRNdr0l0eBIb6H17Utc0RzEfpAn9biBdssglAquPenF2GjvnxrGK-dxQHM1lmxoK8KpIfhBu52u2ZCLWo55IPWaQzvzz_aJ7CvVVsFWCoFLb/s1600/IMG_1084.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3gu-8vsHUnGybTwL3r5WOJDomPQ1LnsMNRNdr0l0eBIb6H17Utc0RzEfpAn9biBdssglAquPenF2GjvnxrGK-dxQHM1lmxoK8KpIfhBu52u2ZCLWo55IPWaQzvzz_aJ7CvVVsFWCoFLb/s320/IMG_1084.jpg" width="239" /></a></div>
<br />
<br />
<br />
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">How to
dress for a meeting in Italy?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I wore just
twice jeans in a working day and both time I have been reproached by my boss,
actually two different ones. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">We are
pretty formal, and we do judge potential suppliers and partners by their
dressing style. I know, that’s not fair neither too relevant. It’s our culture.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Yes, Sergio
Marchionne, the famous CEO of the Fiat Group, Chrysler included, can wear a
sweater, a black polo neck sweater and no one dare to judge him.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">But, unless
you are Marchionne, or someone at the same level of popularity, my suggestion is to follow the
tradition dressing code: so wear a jacket and a tie and try to avoid too bright
colors, that could be suitable if you work with the fashion gurus but not for
more traditional niches like mechanical, heavy industry, power generation, ICT
and so on.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Accenture
and particularly McKinsey people in Italy uses to wear black dress, sometime
daring to go for a sober chalkstriped one, while ladies use to wear a somber
black or gray close fitting dress (like Audrey) or a tailleur with a smart and
moderate pearl necklace.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">Of course
you are not asked to dress that way, but the closer you can go to this sample,
the better it is. In any way my suggestion is to avoid any kind of affectation:
gold Rolex could work during the “anni da bere”, the 80s, not know.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I used to
work for a filtration system companies and many of my clients were iron mills,
paper mills, machine tools producers and end users and so on. We use to filter
lubrication oils. So we had to visit the maintenance manager down in the
subsoil where the tanks and pumps are.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">I’ve been
taught to dress anyway as I was meeting their CEO in their smart headquarter
downtown. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">And what
about summer, when hot hits hard? Same thing. You could try to forget your tie
in the last fortnight of July, south of Florence, and if you have already met
the client, so that won’t be your first impression.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: large;">What is
your experience of the dressing code in Italy?</span><o:p></o:p></span></div>Paolo Pugnihttp://www.blogger.com/profile/04984192431630717986noreply@blogger.com0