No country
for research men. This could be the recurrent movie for Italy.
Very
common, and very false.
A lot of
multinational companies are indeed investing in research center based in Italy
to take advantage of the creativity and lateral thinking which is typical of
our people.
Some names
just to reassure you that what I’m claiming is true:
3M Italy people
were able to project and design Skindesign, a film that
allow you to easily customize your car. A solution by the way that Antonio Noberini was able to provide, even in an handmade
way, about 30 years ago.
Procter and
Gamble developed Dash stain remover in its Italian laboratories thanks to an
idea of the Pomezia people
Café Zero the Unilever drink that
was selected for the European
Business Awards (Innovation) was the result of the team work and efforts of the
Italian people
Microsoft
Italia planned and realize KitXkids
a software aimed to ease the use of a PC in elementary schools.
We could
list many more: it’s not worthy.
The goal is
reached: Italy is a country were you can find true creativity and brillant
innovation.
And a bunch
of interesting potential clients.
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