The happy hour culture: an easy breakthrough to the Italian Market

We claim to have invented it, it could be or it could just be another of the arrogant and pompous pretention of the Milanese. We are talking of the happy hour ceremony, a way of having dinner early with friends. Cheap and fast, dynamic and informal, the happy hour moment it’s now a culture for the Milan area and it represent a very good opportunity to gather people for events.

Positioned just after work time, which for the Milanese people could end around 7 – 7.30 pm or even later, bases its success on the fact that any formality is abolished even in the more fashionable and trendy places, like in the Corso Como area (with the new piazza Gae Aulenti and its pool) or Arco della Pace to name some of the newest gathering places.

What is in for foreigner companies? Well you can have the right people, opinion leader, potential customers, influencers with a very low budget.

Usually happy hours  can cost from 5 to 15 euros for me, you can imagine what you can negotiate if you are paying for a party of 100 selected people… a large margin of discount could be applied.

You just have to select the target of the person you want to address, find the way to convince them to join the party, find an appealing subject for the evening, maybe invite some guest star –milanese web stars- to attract more people and you’re done.

Do you have any doubt? 

We are right here to answer all you questions.